- Revenue – that’s kind of the whole point of the event. =)
- Message – have people walk away with an understanding of what VNSF does and feel a connection to our kids
- Fun & memorable – make it an evening people look forward to going to because it’s different, fun and exciting every year.
Here’s my self-assessed report card from the last 4 years:
2007 – 3rd Annual Benefit Event at Tamarind Tree
- Revenue – B
- Message – A
small, intimate setting made it easy to capture the audience’s attention and we gave a good update on what we do and shared stories about our interview trip
- Fun & memorable – B-
The Wii Tennis competition between the top 2 live auction bidders for the Nintendo Wii game system was a hit and still talked about today.
2008 – 4th Annual Benefit Event at Burke Museum
- Revenue – B+
- Message – C
We couldn’t get a captive audience and failed to really convey any meaningful information.
- Fun & memorable – C
No games. But being at museum was memorable. We also learned people like the opportunity to mingle, network, etc.
2009 – 5th Annual Benefit Event at ACRS
- Revenue – A
- Message – B+
We were able to get a captive audience, but we didn’t really put together good content. =(
- Fun & memorable – B
The trivia game was kind of fun and a little engaging, but not very memorable.
2010 – 6th Annual Benefit Event at New Holly
- Revenue – A-
- Message – A
We gave people time to network & mingle uninterrupted and then called for their attention in one solid block of time. The content was great – a good update on our programs as well as a slideshow w/ photos & quotes from our kids. Great balance.
- Fun & memorable – A+
Minute-to-Win-it games to earn dessert for your table were not just fun to play but fun to watch! They had a wondeful amount of controversy, which will sure t make the event memorable.
I’m not sure what I’ll do next year, but it’s sure to involve games. =)